I’m Not A Regular Tote Bag, I’m a Cool Tote Bag.

baggu bags jute tote tote bag totes

Is There Is Such A Thing as a Superior Tote Bag? You Bet There Is.


What is simultaneously the hero of sustainable shopping and an ever-growing mountain of fabric from which we must be immediately rescued? If you’re thinking, ‘Duh, Tote Bags’, then bingo! Ladies and Gentlemen, we have a winner!

But let’s not get too bogged down by the status quo. The picture isn’t as bleak as it seems. It’s really all about choosing the right tote bag. And if you need help settling on one, you’ve come to the right place. Let’s break down the needs so you can decide on your wants. 

In the not-so-distant past, we’ve talked about Baggu. We’ve spoken about string bags. And now, it’s time to talk more generally about tote bags. And the fantastic swathe of bags we have that can help you out of a jam (or carry your jam jars) any day of the week.  

Historically, tote bags were a French thing. In the 1860s, the French population started to get the travel bug. Ergo, more bags were needed. Heavyweight leather was the regular type of bag produced for travel at that time. It was sturdy and protected your stuff, but it was also quite hefty and not ideal for short journeys. A  lightweight alternative was soon produced to meet the demand for this use and made it easier for travellers to umm, tote. Did anyone else just feel a lightbulb moment ?!

But What are All the Needs? Tell Me Now. 

Get out your reading eyes and take it all in BFFS. It’s a Choose-Your-Own-Adventure moment.

The Environment In Which You Live.

Oh, just the planet, you know? Nothing major. Plastic bags are slowly but surely being phased out.  It’s a good thing. It’s time to get some high-quality bags to leave in your car, put in your back pocket, shove into your backpack, etc, so the next time you do some impromptu grocery shopping, you’re prepared!

These will be just dandy: Pulp Tote Bag, Filt Net Shopping Bag, Baggu Puffy Tote!

Fashun, Darling.

The tote became a fashion item in the 1930s, but now they are a staple in any A-Lister’s Wardrobe. Just ask Reese Witherspoon. Be the envy of all the school pick-up mums with a Natural Jute Carry Tote Bag, or a Natural Long Handle Jute Bag. In the 1930s, they were made of straw, raffia or canvas and often embroidered or beaded. They were referred to as ‘beach bags’ or ‘market bags’ and primarily used for outdoor practicalities like sunscreen or beach towels—a must-have to complete your OOTD. Make your fit fire, as the kids would say.

Practical, Realistic, Pragmatical, Sensible, Rational, Down-to-Earth!

All the Adjectives! For example, tame that chaotic pile of laundry with an Amabro Mesh Tote. This tote is sturdy, roomy and breathable. Light or dark grey with jaunty yellow straps, it has a little zazz to it that nobody can deny. And obviously Baggu, (baby) Baggu and more Baggu

Comfy, Spacious, Simple, Washable!

Need we say more? We needn’t, but we’re gonna. The IThinkSo range is so roomy, light and comfy to wear. The Twin Camel Bag is effortlessly cool and commodious. The Pocketable comes in White or Cream and has an internal pocket for ‘incidentals’ - which these days pretty much means keys and a phone. It’s kind of perfect. You can quote us on that. 


Epilogue Thought: Maybe it’s time to think of emotional ‘baggage’ differently. Choose any of these totes and feel happy, relieved, pragmatic, confident, and beautiful! xx

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