Cute and Adorable, Health and Togetherness
Translation time, Pulp Fam!
If you didn’t already know, the Japanese word kawaii (かわいい) is most commonly translated as "cute" or "adorable" in English.
Example? OK, think tiny kittens, puppies, sea otters and chubby-cheeked babies all playfully interacting with each other. Get the picture?! Or the letter, rather!
Some even argue that kawaii is more than just a simple adjective; it represents a feeling of affection, healing, and joy, deeply rooted in the Japanese psyche.
But wait, there’s more to this heartwarming blogisode arc!
Ever heard of the Okinawan concept of 'Yuimaru'?
It’s a Kintsugi practice of valuing togetherness. It emphasises the importance of strong relationships and mutual support within one's inner circle, fostering a sense of belonging and emotional well-being. Delightful!
Paired together, these practices form a powerful duo, helping people find the most charming and connected way to live.
Well well! How can we get more of this Kawaii and Yuimaru juju into our life?
We have you covered, Pulp Cuties. Take a look at:
Midori Die Cut Letter Sets
Take a bold, but cute, stance and set the cat amongst the pigeons by writing to all your friends with a Midori Cat Letter set! Kill two birds with one stone - (but actually, please don’t, it’s not nice. It’s just a metaphor!) - by confessing your conviction to cute with this pretty-pretty paper!
It just so happens that these packs feature cat and pigeon designs! So how do ya like them apples!?
This is what you get:
6 sheets, three envelopes in each pack.
The material: paper.Styles available: cat | penguin | bird
Funnily enough, MIDORI has been designing paper products since 1950, to help people optimise self-expression through beautiful design.
If that isn’t Kawaii paired with Yuimaru, we don’t know what is!
Connect With Cuteness
Send a hello, a doodle, a thank you, an invitation, a business proposition, an apology, a complaint, a recommendation, an announcement, a love letter. Send whatever you like!
Do it endearingly, with personality, significance and care … Banzai! xx